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Urban Renewal Authority


GRAPHIC DESIGN
HTML DEVELOPMENT
USER INTERFACE PRODUCTION
REDEMPTION PROGRAM

Urban Renewal Authority (URA) is a quasi-governmental statutory body in Hong Kong responsible for accelerating urban redevelopment. In 2021, View-in team is assigned to develop a 20th anniversary web quiz game. Player can win cash coupons after watching promotional videos and answering questions correctly. They can also get a chance to win a big prize after finishing all the stages. This game educates the public about redevelopment projects and successfully promotes a positive public image.

市區重建局是香港專門負責處理樓宇重建及復修的法定機構。View-in團隊於2021年為機構製作20周年有獎問答網頁遊戲,玩家在觀看宣傳短片後回答簡單問題,即可馬上贏取現金券。玩家更可在完成所有關卡後,參與終極挑戰並贏取大獎。遊戲除了加深大眾對重建項目的認識,亦成功宣傳機構的正面公眾形象。