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Hewlett-Packard Company


MEDIA PLANNING
MOBILE CAMPAIGN

HP is one of the world’s largest information technology companies, researching, developing and manufacturing new technology products. In 2021, the brand appoints the View-in team to plan mobile media targeting for its newly opened branch, identifying potential customers through the mobile media targeting and delivering opening information and promotional messages. The message not only successfully stimulates customers to spend money, but also encourages them to visit the stores and redeem limited edition gifts.

HP是世界最大的信息科技公司之一,主要研發,生產和銷售嶄新科技產品。品牌於2021年任命 View-in 團隊為其品牌分店開幕活動策劃流動定位廣告,透過流動媒體網絡找出潛在客戶,並傳送開幕資訊及優惠活動訊息。訊息不但能成功刺激客戶消費意欲,更鼓勵客戶前往店舖及換領限量精美禮品。