DONDONYA is a Japanese restaurant chain in Hong Kong specializing in donburi. Brand appoints View-in team to develop an Instagram AR filter game and design its in-store printed materials. Customers can play the game by using facial expressions and take a picture or video with the AR octopus filter. They can also get a coupon if they share the picture or video on stories. This game successfully promotes the brand’s new product and encourages customers to spend in the restaurant.