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BU showcase_工作區域 1
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BU CLAP-TECH

SOCIAL CONTENT MANAGEMENT

GRAPHIC DESIGN

CHATBOT PROGRAM

MEDIA PLANNING

LEAD GENERATION

BU CLAP-TECH is part of the Jockey Club’s Multiple Pathways Program, offering two major programs in Information and Communication Technology and Creative Media to develop students’ skills and interests. The institution has appointed a View-in team to develop social media marketing strategy, along with tailor-made chatbot to help students understand their career orientation, attract students to enroll in the program, and make the program more widely known.

「鼓掌 創新教育歷程」(CLAP-TECH)屬賽馬會多元出路計劃項目,提供資訊與通訊科技及創意媒體兩大課程予學生培養技能及興趣。院校任命View-in團隊制定社交媒體營銷策略,配合團隊製作的聊天機械人(Chatbot)協學生了解自己的職業導向,吸引學生報讀,讓更多人了解課程。